Forward Madison 2023-24 Reversible 3D Third Kit

Forward Madison FC released their 2023 Mingoverse Alternate Kit, ahead of their match against Lexington SC at Breese Stevens Field on Thursday night. The 3-D, fully reversible kit features designs that pop right off the jersey to those wearing 3-D glasses.

One side of the Mingoverse Alternate Kit features a black base with imagery like a cow, flamingo, beer stein, milk jug, and much more that reflect the Club and the state of Wisconsin. Blue and red outlines on the design help create a 3-D pattern that can be viewed with 3-D glasses or without. Flip the kit inside out and a red and blue pattern emerges, where a M.C. Escher-inspired design of flamingos flying can be seen.

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“We all got together & started throwing out ideas that were unique to us and unique to soccer,” Forward Madison Creative Director Will Jenkins said. “One of the ideas thrown out was a potential 3D design. We all looked at each other and went, “…We’re about to do a 3D kit, aren’t we?“”

“I kind of had this Twilight Zone idea in my head, where you had all these different artifacts flying through space, but instead I wanted these objects near and dear to the club, the Madison community and state of Wisconsin. We ended up having a few designs that we were really passionate about. The start of this kit really just spawned off a lot of creativity amongst the group, which served as the fuel to keep pushing to ambitious & unique territories.”
Forward Madison wore the black side of the kit in the match against Lexington SC, with plans to wear the kit again later this season.