Interview with The Face Magazine

(Posted on 30/09/19)

We talked to Alex Christian from The Face Magazine

Decades-old replica kit is no longer charity shop clutter – it’s a style piece.

It’s an industry borne from memories. Fans love looking back to old football matches when they were kids – shirts sparks the nostalgia. I first started by buying hundreds of England shirts for £13 each at the end of the 2006 World Cup. In 2010, I used some redundancy money to start trading from my spare room – it’s grown massively since then.

Millennials have come of age. That’s why Liverpool’s 1989 shirt is a big seller. Germany’s Italia â€‹90 shirt is a classic because of the iconic Adidas chevron design. Then there’s the USA’s 1994 star-spangled away â€‹Denim’ shirt – hideous yet immensely popular. We used to buy those for £30 each to sell – they now go for £350, at least.

Holland’s Euro 88 shirt is the most collectible and sought-after shirt, ever. I had one brand new with tags and sold it seven years ago for £350 – it’s one of my biggest regrets. It goes for more than a grand nowadays. I have that conundrum all the time, that’s why I have a rack full of shirts I don’t want to sell, including Mark Hughes’s Barcelona shirt from the â€‹80s.

We’ve sold to all over the world. Customers from Korea and North America will snap up Arsenal’s â€‹Redcurrant’ shirt from 2005, or Nineties Liverpool kit. Sometimes we source surplus stock from brands or the clubs themselves, but it mostly comes from private sellers. Match-worn shirts still have the mud stains – it adds extra provenance and value. It makes it more of a one-of-a-kind.

We supplied the shirts for The Class Of â€‹92 documentary: the likes of David Beckham and Ryan Giggs were wearing our replicas. I’m a United fan myself, so if I could have one shirt it’d be Ole Gunnar Solskjaer’s from the 1999 Champions League Final.”

You can read the full article on the Face online here: https://theface.com/style/vintage-football-shirts-big-business-drake-juventus-arsenal

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