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Liverpool’s famous all-red kit that has for decades struck fear into the opposition (although not so much lately) was first worn in 1964 against Anderlecht when legendary Reds manager Bill Shankly, in an attempt to make his side appear larger and more intimidating, asked his captain Ron Yeats to model an all-red outfit. “Christ Ronnie, you look 7ft tall!” Shankly is said to declare and the famous Liverpool kit was born. The outfit was to accompany them through one of the most successful eras ever for any English club.
Prior to then, the team sported the fairly pedestrian combination of red football shirts, white shorts and red socks although their first ever kit was, whisper it, blue and white halves, ironically to differentiate themselves from their near neighbours Everton who at the time wore pink
The traditional Liverpool away kit has always been white shirts, black shorts and white socks although yellow was favoured for much of the late 1970s and 1980s and has proved to be a popular change colour. Green crept into the away kitbag in the early 1990s, coincidentally with the arrival of long term sponsors Carlsberg whose corporate colour was green, but the hue has never proved lucky for the Anfield side. The Carlsberg deal ran from 1992 until 2010, making it one of the longest sponsorship agreements in English top-flight football
Liverpool are in fact famous for being the first ever English professional club to carry shirt sponsorship thanks to their 1979 deal with Japanese electronics company Hitachi in a pioneering move that changed the image of English football forever